We were tasked with developing a concept-driven photography idea for children getting two free pairs of glasses.
We thought a child in an animal hat wearing glasses with the hat also wearing a pair of frames, fitted the requirement perfectly.
We then commissioned top photographer and all-around nice guy Kerry Harrison, found a house in Highgate as the location, and cast four characterful young models.
The outcome was fantastic.
Behind the scenes:
The advert in-situ:
And because the campaign was so successful with sales through the roof, we updated the campaign with boys later on in the year:
And then again the following year for the free UV Filter offer:
