Boots Christmas - TV & Social
Give Joy with Boots this Christmas. We were responsible for developing all the paid social content for the Boots 'Give Joy' Christmas campaign. The TVC (created by another creative team) shows a mother and daughter setting off on an epic journey to deliver a gift to the biggest giver of them all; Santa. We created a variety of social media posts, spanning from TVC cutdowns to influencer collaborations, all strategically distributed across platforms including TikTok, Instagram/Meta, Pinterest and Snapchat. We also created an augmented reality (AR) filter that allows users to Give Joy to friends and family by sharing personalised Christmas messages. The fully integrated campaign ran across TV, cinema, radio, OOH, print, social, digital, in-store and online.
