Chelsea FC brought us in to work on their new football training app for kids - Perfect Play.
We wrote the scripts for the app's numerous videos and helped come up with the secondary tagline 'Become the player you want to be' - see video above.
We also created the app's new TOV and UX writing, working closely with UI, UX, and game designers throughout the process.
We wrote the copy and worked on the creative for Perfect Play's App Store and Google Play listings, too.
One of the highlights of working on Perfect Play was receiving the impressive accolade of 'App of the Day' from Apple.