Krug Champagne - Pitch Idea
We were asked to help out on a pitch for Krug Grande Cuvée Champagne. We left the agency just before the final pitch day, but had several ideas in the mix, and this was one of them. Unfortunately, we didn’t get to oversee or make the work. But it did get made. —————————————— Krug Champagne X RE-RITE Krug Grande Cuvée is consistently rated one of the world’s best Champagnes by wine critics. It’s a blend over 120 wines (coming from ten or more different vintages) to create an exquisite taste. It’s like an orchestra of different elements all coming together to create something unique and special. So our idea was to create an experiential event where Krug Champagne collaborate with RE-RITE. (RE-RITE is the immersive/interactive installation version of the Philharmonia Orchestra.) The event took place in East London.