Next up was the supporting OOH campaign, which required new designs and messaging, as it felt the previous year's effort was landing the functional benefits of the product.
The photoshoot was carried out by leading drinks photographer Phil Sills.
Lucozade Energy Zero - Integrated
To update the Lucozade Zero Love Island campaign for 2019, a new design, a new messaging and a new TVC edit were required. The TVC re-edit was the first thing to look at. It had to be cut down from 30secs to 20secs and the client wanted the music changed too.