To update the Lucozade Zero Love Island campaign for 2019, a new design, a new messaging, and a new TVC edit were required.
The TVC re-edit was the first thing to look at. It had to be cut down from 30 seconds to 20 seconds, and the client wanted the music changed too.
Next up was the supporting OOH campaign, which required new designs and messaging, as it felt the previous year's effort was landing the functional benefits of the product.
The photoshoot was carried out by leading drinks photographer Phil Sills.
