Ayrton Senna is arguably the greatest racing car driver of all time. The Formula One legend is synonymous with Monaco, having won the iconic Grand Prix a record six times, including five consecutive wins with McLaren between 1989 and 1993. McLaren wanted to mark the 30th anniversary of his passing at the 2024 Monaco GP with PR and experiential ideas. We came up with swapping the McLaren F1 car's usual papaya orange livery for a design influenced by the Brazilian flag that adorned Senna's racing helmet.
A top review from BBC Top Gear can be read here.
A top review from BBC Top Gear can be read here.
