M&S - Integrated

Shopper creative agency Whippet gave us a call to help with the M&S Energy Working with brand platform of ‘feel-great energy’, we came up with the ‘Bright Side’ creative territory and the proposition/tag line of ‘Live Life on the Bright Side’. This was also designed to be flexed (eg Cook on the Bright Side) for different scenarios and communication channels like OOH, POS, press, social and online. We also came up with the illustrations layered on the images to represent 'Living on the Bright Side'. This is how it worked in OOH 6 Sheets:

And in Press...

‘Bright Side’ also came to life on the radio with a 30 second advert written by myself.

Called 'Cooking', it was recorded at Gramercy Park Studios, Soho and starred Corrie’s Kate Cavanagh and Killing Eve, Gavin & Stacey and 1917’s Adrian Scarborough.

Here's the script...

The whole process from creative territory building to going live with a national campaign, took under a month... Plus we got to meet Katy Cavanagh and Adrian Scarborough!

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