Philips OneBlade - TV & Social
Your Style. Made Simple. We led the development of a global campaign for Philips OneBlade, the razor that enables users to create their own facial hairstyle by trimming, edging, and shaving. The concept aimed to celebrate the diversity of men's facial hairstyles by assigning unique names to each style, a creative approach not previously explored by other shaver brands. With the Philips OneBlade, individuals can truly embrace and personalize their look. We worked with Ogilvy and POSSIBLE in London to create the TVCs, and the team at Social.Lab/Amsterdam for social.