Virgin Trains - PR Stunt
Ditch The British Airways Plane - Take The Virgin Train. In this cheeky stunt, we used a variety of Virgin Trains ‘ambassadors’ (with key messages printed on their T-shirts) to promote the benefits of Virgin Trains, to British Airway's first class passengers, travelling from London to Manchester. Key messages, such as: ‘Better Breakfasts’, ‘Shorter Journey Times’, ‘Bigger Seats’, ‘More Legroom’ and ‘Land in the City Centre’ were shown to BA passengers at the airport, and onboard the BA plane - mid-flight. The stunt was picked up by the press and British Airways had to give a defending statement about their service. Everyone was impressed, except for BA!