Ditch The British Airways Plane - Take The Virgin Train.
In this cheeky stunt, we used a variety of Virgin Trains ‘ambassadors' with key messages printed on their T-shirts to promote the benefits of Virgin Trains to British Airways' first-class passengers, travelling from London to Manchester.
Key messages, such as ‘Better Breakfasts’, ‘Shorter Journey Times’, ‘Bigger Seats’, ‘More Legroom’, and ‘Land in the City Centre’ were shown to BA passengers at the airport, and onboard the BA plane, mid-flight.
The press picked up on the stunt, and British Airways had to issue a defensive statement about their service.
Everyone was impressed, except for BA!







